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15 Blog Statistics to Observe

There are many type of metric packages which provide statistics of your site/blog from different aspects, like Google Analytics, CrazyEgg, Awstats etc. Some of them are paid packages and some are free. I have mentioned that earlier in an article.

Keep an eye on your blog's statistics and see what you can learn from it. Make sure you have some metric package installed in your blog. Analyze your total visitors, most popular posts, referral sites, traffic sending keywords, bounce rates, visitor's avg. time on site etc. Google Analytics is the best tool for this kind of information.

Today in this article I will explain these stats in some detail so that we can examine what stats are most important to analyze and why they are important. I encouraged readers to make sure they had some metrics package installed so that they can understand the terms used in this post.

1. Total Visitors - It is one of the most basic and popular metric which webmasters look most of the time. Check whether your total visitors are increasing or decreasing in each cause check for reasons and try to improve.

2. Most Popular Posts - This stat gives you the concept about which posts are being read more than other? Try to convert such posts into Key Posts by interlinking to other posts in your blog. It also give you an idea that on which topic you can write more such content which people is willing to read.

3. Traffic sending Keywords - Check what keywords are sending you most of the traffic through search engines. It will give you idea that how and for which keywords you have to optimize your pages for better search engine rankings. Keywords for which Click through Rate is low, try optimizing your pages for that keyword. This stat also gives you an idea that on what content you should emphasize in future.

4. Referral Sites - Through this metric you can know which site/blog is sending you the most traffic. It might be a search engine, site/blog or a social media site. For me after Google, social media sites (e.g. StumbleUpon, Digg) are sending most of the traffic.

5. Bounce Rate - It's very important stat to observe. Many metric packages like Google Analytics provide Bounce Rate of your site. It tells you that how many visitors arrive at your site, and then leave without viewing any other page of your site. Set some goal to lower this, the lower this stat the better it is. Try to increase the page views per visitors by making your blog sticky.

6. Page Views per Visit - It's related to Bounce Rate. It tells whether visitors coming to your site are going deep into your content or not. Pages views per visit should be increased.

7. Avg. Time on Site - It's another stat to examine whether your visitors are interested in your site or not. Obviously if they are interested they will stay long and vice versa. Try to post interesting content to engage your visitors which ultimately increase in this time.

8. RSS Stats - To observe this stat you should use some tool like FeedBurner. It allows you to check how many subscribers you have, Trend of subscription on your blog (e.g. increasing or diminishing), which posts people are reading the most through RSS.

9. New vs Returning Visitors - It will give you the idea if you are successful in converting your visitors into loyal one or not? If your returning visitors are increasing together with new visitors, it's a good sign for you.

10. Outbound Links - Some metric packages will provide you with this information. Track this stat to know which links people are clicking on your site to leave your site or for seeking more information. Try to provide that information on your blog to engage your visitors.

11. Top Exit Pages - It's the similar stat than above; it tells you about such pages of your blog/site from which people are leaving your site even without clicking on any outbound link. Check such pages and try to improve content and formatting of such pages/posts and do some linking to your own posts in your blog.

12. Top Landing Pages - It will tell you top entry pages of your site? Try to optimize such pages more than other pages. If you want advertise some newsletter or want to increase your subscribers you can do this on such 'welcome' pages prominently.

13. Where People click on your Site? - Some metric packages (Google Analytics, CrazyEgg) track this by creating heat maps and visual pics of what and where people click on your site. CrazyEgg is better than Google Analytics for this stat because it's specific for this purpose and gives detail information than Google. Beside improvement in design and layout you can also use this stat for better ad placement and for monetizing your blog.

14. Monetization Stats - Many bloggers wants to make money from their blogs, for this purpose there must be some tool to determine your blog/site progress from money aspect. Such metrics are different for different income streams e.g. for AdSense you can use Google Analytics. Try to find out which pages are earning more than others; alternatively you can use channel and tracking option of your ad network to help you to determine which pages are performing well. Try to increase or at least maintain income from such pages.

15. Browser Capabilities - You must check whether browsers of your visitors have such capabilities to take proper advantage of your site? For Example if your site rely heavily on flash check which version of flash your visitors are using. Similarly observe browsers, java support version, screen resolution, operating systems etc which most of the visitors are using.

About the Author

Faisal is the student of Cost and Management Accounting in Pakistan. His sites are: BMW Car Parts & Pay As You Go Mobile Phones.

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