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Producing Effective Online Videos Using the Laws of Attraction

Successful internet video production means using proven techniques developed by advertising and marketing giants of decades past.  These are available to your business today - and without any of the cost!  Think of it as free research, conducted at full price by your competition or predecessors.  They learned plenty – so use what works!

 1)  Control the look of your on-screen talent. 
The industry has long held that attractive people sell more products, but the real lesson beneath that idea is that appropriate-looking people sell more products.  Look closely at TV advertising and you will find plenty of different casting decisions.  Some advertising doesn't rely on classic, movie-star good looks to get its point across, and your marketing video might not need to either.  You're looking to generate an emotional reaction, and above all, whatever your product or service is, it contains clues about how to generate a positive reaction.  So choose appropriate looking people, not just attractive ones, as one size does not fit all.

 2) Music and sound is essential to generating emotional reaction. 
Find what benefit your product or service delivers and tailor the music to that emotion.  Benefits such as profit, increased sales, capitalization, and efficiency suggest dynamic, active music.  Comfort, convenience, luxury - these all lean toward the opposite end of the spectrum and call for peaceful, serene music.  But don't be careless about your source!  Using music without a license is begging for legal trouble.  Never assume its okay to use a track unless you have secured the rights!  Use royalty-free or original music whenever possible or Video One can help you buy the rights to music that we have in our extensive music library.

 3)  The right words and right situation will attract viewers. 
Persuasion through emotional reaction is the goal of your internet video production, which makes its phrasing essential to getting it right.  Your words should be vivid and appropriate.  Remember that empathy, humor, and even fear are used in successful video production scriptwriting.  Words allow you to set up a question or conflict, then deliver the solution - which is your own product.  In internet video production, it is the perception of value to the video that encourages its sharing and increases the likelihood it can "go viral".  Create the selling proposition in the most unique and bold, yet appropriate way and you can expect thousands to see and share the video on the basis of its novelty alone.

Video One Productions can help you produce an effective, first class video for your website, YouTube and other distribution channels. Remember, the quality of your video will reflect on the quality of your product or service. So it needs to be professional and appropriate to your target audience.

So go to http://www.video1pro.com to see demos of what we’ve done for others, and then call Video One at 773 252-3352 and speak to one of our producers to see how we can help you affordably get your video produced and online, spreading your message to the world!

Copyright © 2008 Irwin Myers

Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD's, and CD's for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com.

 

About the Author

Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com

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